About

LabourLove Gallery (LLG) opened its doors on May 15, 2009 at Golden Belt in downtown Durham, NC. Conventional wisdom says art is a tough sell, even in good times. So why would a young couple with a two year old risk their economic future on an art gallery in downtown Durham’s east side? Answer: they aren’t your typical couple, and LLG is like nothing the Triangle has seen before. Husband/wife team John Pelphrey and Kelly Dew have spent the better part of their 12 years together conceptualizing of an art gallery that isn’t solely dependent on selling original art‐work.

They developed five essential criteria that had to be fulfilled to create a new kind of gallery. 1) It had to be artist friendly, which meant finding multiple ways for young artists to gain exposure while earning money from their work. 2) It had to have a relaxed atmosphere that welcomes everyone. 3) It had to have affordable product offerings for small budgets while maintaining a sense of luxury and high style. 4) It had to make an impact on the local and regional art scene. 5) It had to be fun.

The result is an art retail experience that gives the public options for interacting with the artwork. LLG sells original artwork, limited edition prints in multiple sizes at affordable prices, clothing, home decor (think pillows and furniture) and lifestyle accessories using licensed images from the original artwork hanging on the walls. In addition to the artwork and merchandise, LLG provides services for art rental, art selection (including in‐home consultations and installations) and children’s art lessons.

LabourLove Gallery is committed to pushing the boundaries of art retail to further the creative spirit in the artists it represents, the lives of its customers, and the city it calls home.

About Golden Belt
Former home to the Golden Belt Manufacturing Company, the 155,000 square foot, seven‐acre LEED‐registered campus in downtown Durham is listed on the National Register of Historic Places and includes 6 architecturally‐significant buildings that will house 37 live/work residential lofts, 35 artist studios, a cen‐tral gallery, a live music venue, outdoor festival space, boutique retail stores, cafes, restaurants, and office space. Golden Belt’s opening signals a growing arts‐related critical mass in Durham’s downtown that will preserve and enhance the local arts scene.
807 E. Main Street, Durham, NC 27701

For more information about Golden Belt, visit www.goldenbeltarts.com.
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